Use cases / Recruitment agency
Client case
Deepler Research · Employer branding
EVP research in two weeks: from employee insight to employer marketing
A recruitment agency wanted a sharp employee value proposition (EVP) as the basis for its employer marketing. With the EVP module of Deepler Research, the information was collected within two weeks. The agency could go straight on with its employer marketing plan, where this would otherwise have taken weeks to months.
Sector
Recruitment
Size
SME
Solution
Deepler Research
Application
EVP research
In brief
The question
What makes us attractive as an employer, according to our own people?
The insight
In two weeks, the insight that otherwise takes months.
The result
A well-founded starting point for the employer marketing plan.
The question: why do people choose us?
A strong employee value proposition starts with the people who already work for you. What do they value, why do they stay and what makes the organisation different from other employers? The agency wanted to know this on solid grounds, as the foundation for its employer marketing.
The approach: the EVP module in Deepler Research
The agency used the EVP module (one of the survey modules in Deepler Research). Employees answered the questionnaire anonymously. The outcomes show which aspects of the employer are valued most.
Start right away
A ready-made EVP questionnaire
Employees respond
Anonymously and in a few minutes
Immediate result
What employees value most
The insight: a well-founded EVP within two weeks
Where such a process normally takes weeks to months, the agency had the information it needed within two weeks. As a result, it could go straight on with the employer marketing plan, based on what employees themselves find important instead of assumptions.
From start to employer marketing plan
Otherwise: weeks, if not months, for the same insight.
Schematic representation
“Recently we used Deepler to arrive at an EVP. Amazing what they were able to achieve in a short time! Within two weeks we had collected the information and could move on with our employer marketing plan. In any other situation it takes weeks, if not months, to get this done.”
Recruitment Lead, recruitment agency
The result: a starting point for employer marketing
With the EVP as a basis, the agency could focus its employer marketing on what employees really value. That makes the message recognisable for its own people and credible for candidates.
- Information collected in two weeks
- An EVP based on employees, not on assumptions
- Straight on with the employer marketing plan
A strong employee value proposition: three lessons
An employee value proposition only works if it matches reality. Three lessons from this case:
Start with your own people
Employees know best why it’s good to work for you.
Keep up the pace
Fast insight prevents an EVP project from getting stuck in preparation.
Translate it into your message
Use the outcomes directly in job ads, your careers site and campaigns.
Curious how to get from research to an employer brand? View the EVP module or discover Deepler Research.
Frequently asked questions
Frequently asked questions about EVP research
What is an employee value proposition (EVP)?
An EVP describes what an organisation offers its employees and why people like working there. It forms the basis for employer branding and employer marketing.
Why an EVP study among your own employees?
Because an EVP is only credible if your own people recognise themselves in it. A survey among employees shows what they really value, so your message matches reality.
How long does an EVP study take?
That depends on the organisation, but with a ready-made questionnaire it can be quick. In this case the information was collected within two weeks.
What do you do with the outcomes?
You translate the most important values into your employer marketing: job ads, the careers site and campaigns. Repeat the study periodically to see whether the picture changes.
Is the survey anonymous?
Yes. Employees complete the questionnaire anonymously and the results are shown at group level.