Strong Employee Value Proposition development

What is an Employee Value Proposition?

An Employee Value Proposition (EVP) is the unique combination of what your organization has to offer as an employer: development, culture, leadership, employment terms, purpose and work-life balance. It is the promise to employees in exchange for their commitment. A strong EVP is recognizable, distinctive and realized in daily practice.

Why is an EVP important?

A strong EVP makes the difference in a tight labor market. Candidates quickly see through general promises and employees want to recognize what the organization promises. When the employer story aligns with practice, more trust, engagement and pride emerge. A credible EVP helps with recruitment, retention and employer branding.

How do you develop a strong EVP?

You don’t develop a strong EVP from HR or marketing, but from data and employee input. Start with research: what do people already value, what do they miss and what makes your organization different? Involve different groups of employees, test the story for credibility and translate it into concrete experiences, not just campaigns.

Can you measure an EVP?

Yes, an EVP is well measurable through targeted questionnaires that map employee experience. With the Deepler module, you measure not only how satisfied people are, but also which aspects of your employer brand are valuable, where the promise is not yet being realized and what is truly distinctive. This makes your EVP data-driven and verifiable.

Larren

Recruitment Lead,

De Selectie

“Recently, I used Deepler to arrive at an EVP. Great what they were able to achieve in a short time! In a period of two weeks, we collected information and were able to continue with our AMC plan. In any other situation, it takes weeks, if not months, to get this done. Contact is good, friendly and constructive. Very nice club to work with.”
Douwe

Recruiter,

Securitas

“Ideal tool and company to gain more and better insight into the organization and employees as an organization! And especially with speed! For us, it was also the need to get tools for the topics of retention, to prevent future absenteeism or turnover. I also have experience with other parties and I sincerely value the speed of switching, follow-up and personal contact with Deepler. Absolutely recommended.”
Jolanda

HR Business Partner,

Nedcargo

“Deepler is a great tool for continuously collecting feedback from our employees. This input is then centrally available for us as management, but also for managers who benefit from it.”
Jonathan

Manager,

UWV

“What makes Deepler special is that it doesn’t get stuck in numbers. It helps you immediately understand where it is and what teams need. For us, this ensured that employees themselves came up with areas for improvement and took responsibility for them. The insights were sharp and useful, but most importantly: the conversation that started afterwards made the difference. Thanks to Deepler, we didn’t get a paper plan, but change that was supported by the people themselves.”
Amadeus

COO,

OSRE

“The software has a positive impact on us as a rapidly growing organization. By better understanding what is going on in the workplace and what people offer as solutions for improvements, we can make more effective decisions. The platform helps us to gain real-time insight and to respond directly to it via the tool.”