Use cases / Logistics service provider
Client case
Deepler Research · Continuous listening
Continuous employee feedback, directly usable for management and managers
A logistics service provider with more than 1,000 employees wanted to know how things are going not once a year, but continuously. With Deepler Research the organisation collects continuous feedback from employees. The outcomes are available centrally: for management, but just as much for managers who get to work with them themselves.
Sector
Logistics
Size
1,000+ employees
Solution
Deepler Research
Application
Continuous feedback
In brief
The question
How do you know continuously what is going on, instead of once a year?
The insight
Feedback only works if managers can access it themselves too.
The result
Insight at every level, not just in HR.
The question: from an annual survey to continuous feedback
In logistics a lot changes, and fast: peaks, schedules, new colleagues. An annual survey is then a snapshot that is already outdated by the time the results are in. The organisation was looking for a way to hear continuously what is on employees’ minds, without over-surveying them.
The approach: short surveys, central insight
With Deepler Research employees regularly complete a short questionnaire. This creates a continuous picture instead of one peak per year. All input comes together in one place, with results per team.
Short and regular
A few questions, in a few minutes
Collected centrally
All feedback in one place
Visible per team
For management and managers
The insight: everyone works with the same feedback
The difference is in who has access. Management sees the organisation-wide picture and the development over time. Managers see what is going on in their own team and can respond to it directly. That way feedback doesn’t get stuck in HR, but becomes a shared starting point.
From feedback to action, at every level
Schematic representation
“Deepler is a great tool for continuously collecting feedback from our employees. This input is then available centrally for us as management, but also for managers who benefit from it.”
HR Business Partner, logistics service provider
The result: insight at every level
For this organisation, continuous feedback is not an extra project, but part of the work. Management and managers work from the same information, and managers use the outcomes to start the conversation in their own team.
- An up-to-date picture instead of an annual snapshot
- Management and managers look at the same feedback
- Managers get to work with the outcomes themselves
Making continuous feedback work: three lessons
Continuous feedback only works if employees see that something happens with their input. Three lessons from this case:
Keep it short
Short questionnaires at fixed moments keep the response high.
Share the results widely
Give managers access to the results of their own team.
Report back
Show employees which actions result from their feedback.
Want to know more about short, regular surveys? Read how to set up a pulse survey or view Deepler Research.
Frequently asked questions
Frequently asked questions about continuous feedback
What is continuous employee feedback?
With continuous feedback you collect input from employees not once a year, but continuously, for example with short pulse surveys. That way you see developments in time and can adjust faster.
What is the difference with an annual employee satisfaction survey?
An annual employee satisfaction survey gives an extensive picture at one moment. Continuous feedback consists of shorter surveys in between. Many organisations combine both: an extensive survey per year and short pulse surveys in between.
Who gets access to the results?
You decide. You can make results available to management, HR and managers, so everyone sees what is relevant for their part of the organisation.
How do you prevent survey fatigue among employees?
Keep surveys short, choose a few themes per moment and show what happens with the feedback. If employees notice that their input leads to change, the response stays high.
Can you measure without limits with Deepler?
Yes. In Deepler Research you measure without limits, including pulse surveys, in all packages.