From a good proposal to a decision with real buy-in.
You know employee surveys can be done better. But leadership, the works council, privacy, IT and the front line each have their own questions, and those often come only after the proposal. This practical guide takes you past six tables, with the objections you will hear at each table and an answer to each.
- The concern behind every objection
- The questions at each table, answered directly
- A route from idea to decision in eight weeks
- A memo, a stakeholder worksheet and a quick scan
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You get right away:
Four concerns behind every objection, a stakeholder map, 30 questions with answers, a route in eight weeks, a memo to leadership and a quick scan.
Why good proposals run aground.
A proposal rarely fails on content, but on sequence. And behind almost every objection lies one of four concerns:
Concern 1.
Value
Leadership wants to know what it delivers, in the language of strategy.
Concern 2.
Trust
The works council and employees ask who sees what, and whether anything will really be done with it.
Concern 3.
Risk
Privacy and IT test whether it is lawful, secure and properly arranged.
Concern 4.
Workload
Managers ask what gets added, and what gets taken away.
What is in the white paper
The concern behind the objection
Why objections are rarely about the survey itself.
Who has influence, who has a stake?
A stakeholder map and a sequence that often works.
Leadership and the works council
Questions and objections, answered directly, and what Dutch law (WOR) says about consent.
Privacy and IT
Legal basis and DPIA, a checklist for your DPO and nine questions from IT.
Managers and employees
Why response follows trust, and what the front line wants to hear.
Route and worksheets
Eight weeks from idea to decision, a memo, a stakeholder worksheet and a quick scan.
White paper: How to get leadership, the works council, privacy and IT on board
- Four concerns behind every objection
- A stakeholder map with a sequence that works
- 30 questions and objections, answered directly
- A route from idea to decision in eight weeks
- A memo, a stakeholder worksheet and a quick scan
A look inside the white paper
This is what it looks like
From the white paper
When leadership asks for evidence.
Teams with the highest engagement have 78% less absenteeism and 21 to 51% lower turnover than teams with the lowest. Figures alone convince no one: the white paper shows how to link them to one strategic goal and one figure of your own.
Download the white paperHighest versus lowest engagement
Teams with the highest versus the lowest engagement, meta-analysis of 736 studies (Gallup, 2024). Read it as correlation, measured with Gallup's own questionnaire
Does the front line see that something is done with the answers?
With Deepler Research, you start small: one theme, one group, only the research modules you need. Results can only be broken down from six respondents, and teams discuss their own results. That way, you answer the questions of every table in the design itself.
- A pilot with one theme and one group
- Results only from six respondents
- Team results that teams discuss themselves
Trusted by small and large
Experiences of customers who make a difference with us.
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Larren
Recruitment Lead,
De Selectie
“Recently, I used Deepler to arrive at an EVP. Great what they were able to achieve in a short time! In a period of two weeks, we collected information and were able to continue with our AMC plan. In any other situation, it takes weeks, if not months, to get this done. Contact is good, friendly and constructive. Very nice club to work with.”
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Douwe
Recruiter,
Securitas
“Ideal tool and company to gain more and better insight into the organization and employees as an organization! And especially with speed! For us, it was also the need to get tools for the topics of retention, to prevent future absenteeism or turnover. I also have experience with other parties and I sincerely value the speed of switching, follow-up and personal contact with Deepler. Absolutely recommended.”
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Jolanda
HR Business Partner,
Nedcargo
“Deepler is a great tool for continuously collecting feedback from our employees. This input is then centrally available for us as management, but also for managers who benefit from it.”
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Jonathan
Manager,
UWV
“What makes Deepler special is that it doesn’t get stuck in numbers. It helps you immediately understand where it is and what teams need. For us, this ensured that employees themselves came up with areas for improvement and took responsibility for them. The insights were sharp and useful, but most importantly: the conversation that started afterwards made the difference. Thanks to Deepler, we didn’t get a paper plan, but change that was supported by the people themselves.”
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Amadeus
COO,
OSRE
“The software has a positive impact on us as a rapidly growing organization. By better understanding what is going on in the workplace and what people offer as solutions for improvements, we can make more effective decisions. The platform helps us to gain real-time insight and to respond directly to it via the tool.”
A good idea is not yet a decision.
Download the practical guide and prepare your case, table by table.
- Recognise the concern behind every objection
- Start with whoever can say no first
- Make the works council and your DPO co-owners
- Answer IT’s questions in advance
- Test your case with the quick scan
Download the free white paper
Straight to your inbox. No spam. No obligations.