Nobody is against change. Only against changes that never get finished.

The Netherlands is restructuring more than it has in years. With every new change, buy-in wears thinner. This white paper shows why that happens and how you, as HR, win back trust before people check out.

  • Why buy-in works like a bank account
  • What sixty years of research teaches us
  • Six statements from the management team, with responses
  • A baseline and a worksheet for your management team
355companies reported a major restructuring to the Dutch employee insurance agency (UWV) in 2025
nearly 1 in 2employees in Dutch organisations going through major change is looking for another job
1 in 5of them report more sick days

Sources: UWV and Integron

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Preview of the white paper "Tired of change" about change fatigue and employee support

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You get right away:

The trust account model, six deposits that work, the four-step approach and a baseline you fill in with your management team in five minutes.

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The fifth change is rarely the problem.

The problem is that the first four were never finished. Sound familiar?

Step 1.

A new strategy

Everyone gets a glossy brochure. The explanation never gets beyond the slides.

Step 2.

A new system

The old way of working stops, the new one is not ready yet.

Step 3.

The survey goes out again

Nothing was ever said about last year’s results.

Step 4.

“There is a lot of resistance”

Is it resistance to the merger? Or to the stack underneath it?

What is in the white paper

01

Buy-in as a bank account

Every change makes a withdrawal. What pays back in?

02

What the research shows

Trust, having a say and changes piling up: five factors, with the strength of the evidence.

03

What is at stake

Dutch figures on restructuring, intention to leave and absenteeism.

04

Six statements from the management team

From "people are just against change" to "it's quiet, so it's been accepted".

05

Ask, see, act, measure

The four-step approach, with what you can already do this month.

06

Two worksheets

How high is your stack, and how is your account doing?

White paper: Tired of change

  • The trust account model
  • Six deposits, sorted by evidence
  • Responses to six statements from the management team
  • A baseline for your management team
  • 14 pages, with sources

A look inside the white paper

This is what it looks like

Page from the white paper: Buy-in works like a bank account
Buy-in works like a bank account
Page from the white paper: Ask, see, act, measure
Ask, see, act, measure
Page from the white paper: Worksheet: how is your account doing?
Worksheet: how is your account doing?

From the white paper

Every change is a withdrawal from the trust account.

It is not the big merger that puts the account in the red, but everything that came before it. The white paper shows what sixty years of research says about trust and having a say, and how you top up the balance again.

Download the white paper

Tired is not opposed. It is a signal you can measure.

With Deepler you ask each team anonymously how changes are landing: do people understand why, can they help shape it, do they see what happens with their input? That way you see where it rubs, before it gets called resistance.

  • See per team where the fatigue sits
  • Report back what you do with input
  • Measure again whether trust is growing

Trusted by small and large

Experiences of customers who make a difference with us.

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    Larren

    Recruitment Lead, 

    De Selectie

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    “Recently, I used Deepler to arrive at an EVP. Great what they were able to achieve in a short time! In a period of two weeks, we collected information and were able to continue with our AMC plan. In any other situation, it takes weeks, if not months, to get this done. Contact is good, friendly and constructive. Very nice club to work with.”

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    Douwe

    Recruiter, 

    Securitas

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    “Ideal tool and company to gain more and better insight into the organization and employees as an organization! And especially with speed! For us, it was also the need to get tools for the topics of retention, to prevent future absenteeism or turnover. I also have experience with other parties and I sincerely value the speed of switching, follow-up and personal contact with Deepler. Absolutely recommended.”

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    Jolanda

    HR Business Partner, 

    Nedcargo

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    “Deepler is a great tool for continuously collecting feedback from our employees. This input is then centrally available for us as management, but also for managers who benefit from it.”

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    Jonathan

    Manager, 

    UWV

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    “What makes Deepler special is that it doesn’t get stuck in numbers. It helps you immediately understand where it is and what teams need. For us, this ensured that employees themselves came up with areas for improvement and took responsibility for them. The insights were sharp and useful, but most importantly: the conversation that started afterwards made the difference. Thanks to Deepler, we didn’t get a paper plan, but change that was supported by the people themselves.”

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    Amadeus

    COO, 

    OSRE

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    “The software has a positive impact on us as a rapidly growing organization. By better understanding what is going on in the workplace and what people offer as solutions for improvements, we can make more effective decisions. The platform helps us to gain real-time insight and to respond directly to it via the tool.”

Stop communicating. Start paying back in.

Download the white paper and discover how to win back buy-in for the next change.

  • Understand why buy-in wears thin
  • See what research says about trust and having a say
  • Respond to six stubborn statements
  • Work in four steps: ask, see, act, measure
  • Measure where you stand in five minutes

Download the free white paper

Straight to your inbox. No spam. No obligations.